Users will soon have a new feature that allows them to lessen the volume of AI-created videos appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a widespread launch. This development comes amid a surge in AI-generated material, spurred by new content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising channels on a popular video site only show content made by AI. A large amount of this output is considered mass-produced AI material, a phrase for inferior, factory-style content that is often nonsensical or surreal.
Our research shows that many people like content made with AI tools, from digital art to science explainers, and we aim to give people the power to increase or decrease of that, according to their own likes,” stated a platform representative.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its service tagged as AI-generated. Overall, over 100 million videos are uploaded to the app daily, making AI content a minor percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of AI content they see by opening the topic control option in the app and choosing the AI content topic. Other topics that currently be adjusted under the tool cover politics, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines mandate content makers to identify lifelike AI-made content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This action is designed to help prevent users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is also introducing a two million dollar educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This initiative will support non-profit groups dedicated to educating coding and technology.
Content Safety Approach
The platform has supported its safety measures, amid debate over plans to make redundant numerous safety staff in Britain. The company is expected to reduce 439 jobs in its content moderation team in London, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most harmful content prior to it has to be seen by staff. TikTok reported a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is really helping us work at speed.”
